Worked with
A decade across content, marketing & sales.
Most content gets created piece by piece and ends up scattered, off-message, and rarely tied to anything the business actually needs. I start with what you're trying to say and who needs to hear it, then build the system that carries it across every channel and turns attention into pipeline.
If the content isn't bringing anyone in, more content won't fix it. The foundation underneath it will.
Because I get this question a lot. Depending on where the gap is, the work can include:
You probably won't need all of it. We'll start where the gap is, and if it's only one piece, that's fine too.
A focused look at your content and a written scorecard: what's working, what's not, and the three things I'd fix first. Useful on its own, and counts toward whatever we do next.
One to two months to build the foundation everything else stems from: your message and positioning, who you're really talking to, what each channel is for, a repurposing engine, and a content calendar. Weekly working sessions with me. You come out with the strategy, the voice system, and the plan in hand.
A set number of interchangeable pieces every month: thought leadership posts, LinkedIn, case studies, a newsletter, whatever the month needs. Includes continued strategy support as things shift. I'll also set up the board, workflow, and calendar that run the whole operation.
Don't need the whole program? We tackle one thing: a messaging & positioning sprint, a set of buyer personas, a repurposing engine, a single channel strategy, a content audit, whathaveyou. We can always build out from there if needed.
Once the strategy exists, I load your message, voice, and system into the AI tools your team already uses, so you come out with drafts that actually sound like you and are 90% of the way there. This is the setup, not a hand-off-and-vanish. That last 10% (the taste, the polish, keeping it sharp) will always need a human touch.
A few workshops I'm putting together, based on the questions that have come up time and time (and time) again.
3 hours with your key people in one room. We work out the one thing your business should be known for and the messaging that makes it matter. You leave with a working message, a positioning draft, and a refreshing sense of purpose.
A working session on the repurposing flow: how to catch ideas the moment they happen, and how a single idea becomes weeks of content across your LinkedIn, newsletter, blog, sales material, and more – and to leverage AI for the process. You leave with the system mapped to your own channels and calendar.
Training on the one thing that stops AI from sounding generic: giving it actual context. We extract your voice, and your business, and load it into the AI tools you already use, so what comes out sounds like you and knows what you know. Runs solo (your own voice and context) or for a team (a shared context brain everyone works from). You leave with a working setup, not a pile of prompts to copy.
I ran this for a global language-learning platform that had outgrown its own positioning: the sentence the business now organizes around, the messaging architecture underneath it, and a repurposing flow the team runs day to day. The business changes, the work doesn't.
Ex-monday.com, now an independent content strategist in Sydney. For 10 years I've helped very different companies nail what they actually sound like, then build it out across brand, messaging, web, content, and campaigns. Now I do the same for founders and growing businesses, with the voice and content systems that keep them sounding human.
Tell me what's going on with your content and I'll tell you where to start (even if that ends up not being with me).
Or fill out a quick form and I'll email you →